Selling & business terms

Plain-English explanations of the ways Singapore businesses get others to sell for them, from consignment and distributors to outsourced sales teams.

A shop sells your products without buying them first, and pays you after each sale minus its share.

A company that buys your products in bulk and supplies them to shops and other businesses.

A business that buys your products at a discount and sells them to consumers at retail price.

Someone who sells on your behalf for a commission, without buying or holding your stock.

Hiring an outside team, such as SDRs, to run part of your sales, mostly for business-to-business selling.

Finding and qualifying potential customers, often followed by appointment setting for B2B sales.

A partner lists, promotes and sells your products, services or vouchers to consumers on your behalf.